You’ve been selected by a buyer — now what?
This 4-hour master class, led by Géraldine Laborie, a fashion expert with 20 years of experience in Europe and the Middle East, guides you through the crucial next steps after your collection is approved.
📅 Date: Thursday, 4 September
🕓 Time: 4:00 PM – 8:00 PM
📍 Location: Dubai Textile City, Office 145
In this advanced session, you’ll learn how to transform a first order into a successful, long-term retail partnership:
✅ Mastering negotiation & contract analysis — margins, exclusivity, payment terms, and delivery commitments
✅ Preparing for production & delivery — timelines, quality control, packaging, and compliance
✅ Supporting your retail partner — staff training, brand storytelling, and collection presentation
✅ Maximizing sell-through — visual merchandising, events, reports, and promotional activities
✅ Building loyalty & growth — how to become a preferred partner and secure repeated orders
Designed for emerging and established fashion brands entering or expanding in the Middle East, this master class will help you build credibility, ensure strong performance in-store, and grow sustainably in a competitive market.