
Samiha Jammali
Concept, trend, fashion executive consultant
Defining brand DNA
Determining the product, target groups and competitors in the field
Finding the point of distinction in the trademark
Incorporating the brand's identity in all stages of project implementation by
Researching seasonal fashion trends
Creating a mood board for the collection
Creating the collection by applying the technical features of the brands identity obtained
Presenting the product to the customer with
the same features of the brand DNA
conclusion
Brand DNA
Concept, trend , fashion executive consultant Defining brand DNA Determining the product, target groups and competitors in the field Finding the point of distinction in the trademark Incorporating the brand's identity in all stages of project implementation by Researching seasonal fashion trends Creating a mood board for the collection Creating the collection by applying the technical features of the brands identity obtained Presenting the product to the customer with the same features of the brand DNA conclusion
